MRD Renovations wants to improve productivity by promoting its craftsmanship in home remodeling in one of the most expensive real estate markets in the United States – Silicon Valley, CA. Facing a high volume of competitors in the construction industry, MRD Renovations needed a platform to showcase its finishing touches in the multi-million dollar real estate market.
Their website was lacking the needed aesthetics with very few critical touchpoints in influencing customer’s decisions. MRD Renovation had opened a second office in Boise, Idaho, and the website wasn’t created for this scope. It was ultimately unsuccessful in securing leads in San Jose and Boise.